Our Team

We Understand People

We are strategic thinkers and creative problem-solvers with a shared mission: give the people who drive companies the tools that they need to be better every day so those companies become better, too.

Alida Miranda-Wolff

Alida is the founder and CEO of Ethos. As a strategist, communicator, and people-person, she grows businesses by fixing talent and culture problems from the high-level all the way down to the smallest details. She’s committed to refining healthy cultures through a dogged commitment to continuous learning and a disciplined pursuit of more.

Before Ethos, she headed up investors, partners, brand, and portfolio company growth at Hyde Park Angels. While at Hyde Park Angels, she helped grow the organization into the most active early-stage investor in the Midwest by developing a people-first approach to investing, one that focuses on leveraging human capital as well as financial capital to drive positive outcomes. Read more about her journey to Ethos here.

Alida Miranda-Wolff

Alida is the founder and CEO of Ethos. As a strategist, communicator, and people-person, she grows businesses by fixing talent and culture problems from the high-level all the way down to the smallest details. She’s committed to refining healthy cultures through a dogged commitment to continuous learning and a disciplined pursuit of more.

Before Ethos, she headed up investors, partners, brand, and portfolio company growth at Hyde Park Angels. While at Hyde Park Angels, she helped grow the organization into the most active early-stage investor in the Midwest by developing a people-first approach to investing, one that focuses on leveraging human capital as well as financial capital to drive positive outcomes. Read more about her journey to Ethos here.

Pablo Sampaio

Pablo is the CFO of Ethos. He is also the founder and CEO of PMG Financial, where he blends his love of business and problem solving with his life philosophy of “good intentions.” Doing right by his team and clients has enabled Pablo to work with 250 of the brightest, nicest entrepreneurs, creatives, and business leaders.

When he’s not with clients, you can find Pablo training vigorously for his next endurance challenge. He has competed in several IRONMAN and other triathlons internationally. Pablo obtained his Bachelor of Science in Commerce and Master of Accountancy from DePaul’s Kellstadt Graduate School of Business.

Pablo Sampaio

Pablo is the CFO of Ethos. He is also the founder and CEO of PMG Financial, where he blends his love of business and problem solving with his life philosophy of “good intentions.” Doing right by his team and clients has enabled Pablo to work with 250 of the brightest, nicest entrepreneurs, creatives, and business leaders.

When he’s not with clients, you can find Pablo training vigorously for his next endurance challenge. He has competed in several IRONMAN and other triathlons internationally. Pablo obtained his Bachelor of Science in Commerce and Master of Accountancy from DePaul’s Kellstadt Graduate School of Business.

Jake Kerr

Jake is an associate with Ethos, where he is responsible for overseeing account management, project management, company operations, and marketing. Jake believes in creating long-term, endurable change in all aspects of life; in organizations, this means focusing on the intersections between leadership and strategy, culture and operations, and people and product.

Before joining Ethos, Jake was an executive recruiter specializing in highly technical senior leadership roles. He previously worked at two startups and served as a Venture Fellow with Purple Arch Ventures, a Northwestern-centric venture capital firm.

Jake Kerr

Jake is an associate with Ethos, where he is responsible for overseeing account management, project management, company operations, and marketing. Jake believes in creating long-term, endurable change in all aspects of life; in organizations, this means focusing on the intersections between leadership and strategy, culture and operations, and people and product.

Before joining Ethos, Jake was an executive recruiter specializing in highly technical senior leadership roles. He previously worked at two startups and served as a Venture Fellow with Purple Arch Ventures, a Northwestern-centric venture capital firm.